Disclosure: Opeau is reader-supported. If you buy through links on this page we may earn a commission at no extra cost to you. As an Amazon Associate we earn from qualifying purchases. No celebrity mentioned here endorses, sponsors or is affiliated with Opeau. How we make money.
“Glazed” skin is the trend Hailey Bieber named: a dewy, glossy finish she has compared to a freshly glazed donut. Plenty of products now carry the word “glazing” on the label, including several from rhode, the brand she founded. Below we set out what Bieber herself has said about her routine on the record, flag where she has a business interest, and suggest cheaper alternatives if you want the look without buying the whole line.
Quick answer
The products Bieber has named on the record split into two groups: drugstore staples she has called favorites, and products from rhode, the brand she founded and still works for. If you want to try the look cheaply, start with the drugstore picks she has actually named, then add a lightweight gel or milky layer for the glossy finish.
- Cleanser she has named: CeraVe Hydrating Facial Cleanser
- Rich balm she has named: Weleda Skin Food, pressed onto high points for shine
- Her own brand: rhode Glazing Milk and Peptide Glazing Fluid (she is rhode’s founder)
- Cheaper ways to get a similar finish: a gel moisturizer such as Neutrogena Hydro Boost Water Gel, or a milky toner such as Byoma Milky Toner
How we researched this
This guide is researched, not a hands-on review. We only included a product if we could find Bieber naming it in an interview, podcast or video, or a reputable outlet quoting her directly. Where a product comes from rhode, we say so, because she founded the brand and remains on its team. We did not include prices, because they change often; check the retailer. Our “cheaper alternative” suggestions are based on product type and finish as described by the brands, not on side-by-side use.
What “glazed” skin means, in Bieber’s words
Bieber described the goal on Dear Media’s Breaking Beauty podcast. Coverage of that episode quotes her: “For me, I just want to look like a freshly glazed, crispy cream donut.” She has also said, in an interview quoted by Refinery29, that her routine is “really focussed on hydration, protecting the barrier of my skin and keeping it healthy.”
In practice, “glazed” is a finish, not a product. It comes from layering lightweight, dewy products and skipping heavy powder. You can get close with products you may already own.
1. CeraVe Hydrating Facial Cleanser
What she’s said: In a 2023 interview with The Cut, reported by Biography.com, Bieber said she is a big fan of budget products such as CeraVe’s Hydrating Facial Cleanser. HollywoodLife quotes her calling CeraVe “an O.G., a forever go-to brand for me.” We found no paid partnership between Bieber and CeraVe in the sources we checked.
Why people like it: It’s a creamy, non-foaming cleanser sold almost everywhere, so it’s easy to find and replace.
Cheaper alternative: It’s already the budget pick.
Search CeraVe Hydrating Cleanser on Amazon
2. Weleda Skin Food
What she’s said: According to Grazia’s write-up of the podcast, after her rhode steps Bieber presses a small amount of Weleda Skin Food onto her cheekbones, forehead and chin before a public appearance. It’s a thick, rich balm, not a light lotion, so a small amount goes a long way.
Why people like it: One tube does several jobs (face, hands, elbows), and a little goes on top of other products for extra shine.
Cheaper alternative: At drugstore pricing, you don’t really need one. If you find it too heavy, use it only on the spots you want to look glossy, as Bieber describes.
Search Weleda Skin Food on Amazon
3. rhode Glazing Milk and Peptide Glazing Fluid (her own brand)
The connection: rhode is the brand Bieber founded. In May 2025, e.l.f. Beauty announced an agreement to acquire rhode, according to e.l.f. Beauty’s press release, and ABC News reported that under the deal Bieber would serve as rhode’s Chief Creative Officer and Head of Innovation. So when she talks about rhode products, she is talking about products her own company sells.
What they are: Sephora’s listing describes Glazing Milk as a ceramide product and Peptide Glazing Fluid as a niacinamide gel-serum. Both are light, layerable textures, which is what gives the glossy look.
Cheaper alternatives: For the gel layer, a widely sold gel moisturizer such as Neutrogena Hydro Boost Water Gel gives a similar lightweight, dewy feel. For the milky step, a milky toner such as Byoma Milky Toner is a cheaper way to try the layer-on-layer approach. These are different formulas, so treat them as alternatives, not copies.
Worth it?
If you like the rhode textures and packaging, they do what they say on the label. But the glazed finish depends more on layering light, hydrating textures than on any single product. Try the look with a gel moisturizer and a dab of balm first, then decide whether you want the rhode versions.
The comparison table
| Product | Bieber connection | Role in the routine | Cheaper alternative |
|---|---|---|---|
| CeraVe Hydrating Facial Cleanser | Named in a 2023 interview (The Cut, via Biography.com) | Cleanse | Already the budget pick |
| Weleda Skin Food | Described on Breaking Beauty (via Grazia) | Balm on high points for shine | Already the budget pick |
| rhode Peptide Glazing Fluid | Her own brand (founder; Chief Creative Officer) | Gel layer | Neutrogena Hydro Boost Water Gel |
| rhode Glazing Milk | Her own brand (founder; Chief Creative Officer) | Milky prep layer | Byoma Milky Toner |
One more thing she’s said: fragrance
Bieber has said she tries to steer clear of fragranced formulas. Marie Claire quotes her: “I try to avoid formulas with fragrance so I don’t break out, especially after being on set all day.” That’s her personal preference, not advice for everyone, but if you share it, check ingredient lists before you buy any of the products above.
Not medical advice. This article describes a makeup and skincare trend and what a celebrity has said about her own routine. If you have a skin condition or react to a product, talk to a dermatologist.
FAQ
What does Hailey Bieber use for glazed skin?
On the record, she has named CeraVe Hydrating Facial Cleanser and Weleda Skin Food, plus products from rhode, the brand she founded. Routines change, so treat any list as a snapshot.
Do you need rhode products to get glazed skin?
No. The look comes from layering light, hydrating textures and skipping heavy powder. A gel moisturizer plus a small amount of balm on the high points gets you most of the way.
Does Hailey Bieber still own rhode?
e.l.f. Beauty announced an agreement to acquire rhode in May 2025. Under that deal, Bieber became rhode’s Chief Creative Officer and Head of Innovation. The cited source does not establish her current equity interest.
Is Weleda Skin Food good for oily skin?
It’s a rich balm. If your skin is oily, you may prefer to use it only on dry patches. Check with a dermatologist if you’re unsure.
Sources
- Q Radio: Hailey Bieber on “freshly glazed” donut skin (Breaking Beauty podcast)
- Grazia: Hailey Bieber and Weleda Skin Food
- Refinery29: Hailey Bieber skincare routine tips
- Biography.com: Hailey Bieber’s winter essentials
- HollywoodLife: Hailey Bieber and CeraVe Hydrating Facial Cleanser
- e.l.f. Beauty press release via SEC: agreement to acquire rhode (May 2025)
- ABC News: Hailey Bieber closes rhode deal with e.l.f. Beauty
- Sephora: rhode product listing
- Marie Claire: Hailey Bieber in her own words
Last updated: November 1, 2026. Products and availability change; check the retailer before you buy.