Gigi Hadid’s Skincare Routine: Every Product, Price & a Cheaper Dupe

Disclosure: Opeau is reader-supported. If you buy through links on this page we may earn a commission at no extra cost to you. As an Amazon Associate, Opeau earns from qualifying purchases. No celebrity mentioned here endorses, sponsors or is affiliated with Opeau. How we make money.

Medical disclaimer: This article is for information only and isn’t medical advice. It mentions skincare used during and after pregnancy. If you’re pregnant, breastfeeding or have a skin condition, check with your doctor or dermatologist before trying new products. Results vary from person to person.

Gigi Hadid’s skincare routine is one of the more down-to-earth celebrity routines on record: mostly drugstore basics, one cult barrier cream and a small-batch serum. Here’s every skincare product identified in coverage of her 2021 Vogue “Beauty Secrets” video, what each costs in the US today, and a cheaper alternative for each one.

Where this routine comes from (and how old it is)

Everything below traces back to Vogue’s YouTube video Gigi Hadid’s Guide to Post-Pregnancy Skin Care and Contouring | Beauty Secrets, published in early February 2021 alongside her March 2021 Vogue cover (Vogue on YouTube, 2021). Several outlets wrote up the product details in the days after, including The Zoe Report, 2021, Refinery29, 2021, Hypebae, 2021 and Nylon, 2021. We rewatched the video and checked those reports against what she says and shows on camera. Where a product name comes only from a write-up (because she didn’t say the brand out loud), we say so.

That was more than five years ago. Treat this as a snapshot of what she said she used then, not a current shopping list. On brand ties: none of the skincare brands below is her own brand, and none of the sources we checked mentions a paid partnership with them. If that changes, we’ll label it.

Gigi Hadid’s skincare routine, step by step

1. Lip balm first: Lano 101 Ointment Multi-Balm (Strawberry)

Before any face products, she put on lip balm so it had time to soak in before makeup. On camera she calls it “the 101 Ointment” and holds a pink tube, but she doesn’t say the brand (Vogue, 2021). The Zoe Report (2021) identifies it as Lano’s (Lanolips) 101 Ointment Multi-Balm in Strawberry, which fits the name and the pink packaging. She also dabs it on dry spots, such as the tip of her nose and the start of her brows. Lanolips lists it at $13.50 (Lanolips, checked Oct 2026). It was on sale for $10.80 but marked sold out when we checked.

Cheaper alternative: Lansinoh HPA Lanolin, $12.42 for 1.41 oz at Vitacost (checked Oct 2026). The shelf price is about the same, but you get roughly four times as much product (1.41 oz vs 0.35 oz). Its ingredient list is 100% modified lanolin, the same ingredient family the Lano 101 line is built on. It has no strawberry flavor or tint, and it’s sold as a nursing balm, so it’s thick and plain.

2. Cleanser: Cetaphil (now) and Oliveda (during pregnancy)

“I’ve always really gone for drugstore skincare,” Hadid says in the video. She names Cetaphil as the cleanser she uses whenever she’s working a lot, wearing a lot of makeup or coming from a shoot (Vogue, 2021). She doesn’t name the exact product; The Zoe Report identifies it as Cetaphil Gentle Skin Cleanser, and Nylon reports she went back to Cetaphil after giving birth (Nylon, 2021). Target lists Cetaphil Gentle Skin Cleanser from $3.19 (travel size) to $13.99 (16 fl oz) (Target, checked Oct 30, 2026).

While pregnant, she said she switched to more natural products and used Oliveda, a line built on olive tree extracts. She named the brand and described it as olive tree extract “from cleanser, to moisturizer, oils”, but not specific products. The Zoe Report linked Oliveda’s F38 Purifying Cleansing Gel as an example, which is $44.95 for 3.4 fl oz on Oliveda’s US store (Olive Tree People US, checked Oct 2026).

Cheaper alternative: the Cetaphil cleanser she went back to. It’s a mild, low-foam face wash for a fraction of the price. If you specifically want an olive-based product, we didn’t find a true drugstore equivalent of Oliveda’s olive-tree-extract formulas.

3. Old-school exfoliator: St. Ives Apricot Scrub

She said she used St. Ives Apricot Scrub from high school “till pretty recently, actually” (Vogue, 2021; Refinery29, 2021). So it was a long-running habit, though she didn’t use it in the video. Target lists the 6 fl oz tube at $4.99 (Target, checked Oct 30, 2026). St. Ives’ own page says it exfoliates with walnut shell and apricot pit powders. No dupe needed at this price. If physical scrubs feel too rough on your skin, a gentler exfoliating product may suit you better.

4. Moisturizer: Dr. Jart+ Ceramidin Cream

For winter she said she needs a much thicker moisturizer, one she’d “just started using” and was “really loving”. She doesn’t say the brand, but the yellow tube she holds on screen is Dr. Jart+ Ceramidin Cream, in the older tube packaging rather than today’s jar (Vogue, 2021; The Zoe Report, 2021; Refinery29, 2021). The current version is called Ceramidin Skin Barrier Moisturizing Cream. Sephora lists the 1.7 oz (50 ml) size at $52; it was on sale for $44.46 when we checked (Sephora, checked Oct 30, 2026). Sephora’s listing describes it as a fast-absorbing cream with five ceramides and panthenol.

Cheaper alternative: CeraVe Moisturizing Cream, $14.99 on CeraVe’s site (checked Oct 2026). It’s another rich, ceramide-based barrier cream: CeraVe lists three essential ceramides plus hyaluronic acid and petrolatum. The formulas differ, but it’s a lower-cost alternative with the same purpose (rich moisture built around ceramides) for under a third of the price, in a much bigger tub.

5. Serum: Odacité Mo+P Very Dry Skin Serum Concentrate

“This is Odacité, this is the very, very dry skin,” she says, adding that it’s a new bottle because she goes through it quickly (Vogue, 2021). In the video she uses it after the moisturizer, patting a few drops over the cream. Some write-ups say she mixes it into the cream (The Zoe Report, 2021; Hypebae, 2021), but the footage shows it as a separate step on top. The product is Odacité’s Mo+P (moringa + petitgrain) concentrate for very dry skin. It’s a 5 ml oil concentrate made for very dry skin. It was listed at $46 on a Refinery29 Shop listing of unknown date and is currently sold out (Refinery29 shop listing, checked Oct 2026). It’s hard to find in October 2026: the listings we opened, including Comptoir 102, showed it as sold out, and its old product page on Odacité’s own site now redirects to the general shop, which no longer lists Mo+P. It looks discontinued in the US, so treat any remaining third-party stock with care.

Cheaper alternative: The Ordinary 100% Plant-Derived Squalane, $10.40 for 30 ml on The Ordinary’s US site (checked Oct 2026). It isn’t moringa oil, so the ingredients aren’t the same. But it’s a lightweight, oil-like hydrator aimed at dryness that you can pat over a cream the same way, and you get six times the volume for under a quarter of the price.

A step we’re not pricing: toothpaste on spots

She said she dabs toothpaste on spots, a trick her mom taught her (Vogue, 2021; Refinery29, 2021). Toothpaste isn’t made for skin, and The Zoe Report noted that dermatologists would likely advise against it. We’re mentioning it for completeness, not as a suggestion.

Not medical advice. If you’re dealing with breakouts, pregnancy-related skin changes or sensitivity, ask a dermatologist or your doctor before changing your routine. Patch-test new products.

Every product, price and dupe at a glance

Prices change often, and sales come and go. Check the retailer before you buy.

What the whole routine costs

Here’s what the 2021 routine would cost now, counting only the steps she described as current then: lip balm, Cetaphil, Ceramidin and the Odacité serum.

• Her products at full price: $13.50 + $13.99 + $52 + about $46 = about $125.49 (assuming the reported Lano balm and the last-seen Odacité price)
• Opeau dupe version: $12.42 (Lansinoh) + $13.99 (keep the Cetaphil) + $14.99 (CeraVe) + $10.40 (squalane) = $51.80
• Difference: about $74, before you even count that the CeraVe tub, squalane bottle and Lansinoh tube all hold several times more product than the originals.

If you add her pregnancy-era Oliveda cleanser ($44.95), the “full price” version rises to about $170.

How we researched this

This guide is researched, not a hands-on review. We rewatched the original Vogue video, checked what she says and shows against several 2021 write-ups, and only kept products the video or those sources tie to Hadid. Then we checked current US prices on brand and retailer pages in October 2026. Dupes are based on published ingredient lists and product descriptions. They’re alternatives with a similar purpose or key ingredients, not identical formulas.

FAQ

What cleanser does Gigi Hadid use?

In her 2021 Vogue Beauty Secrets video she said she uses Cetaphil when she’s working a lot or wearing a lot of makeup, and Nylon reports she went back to it after her pregnancy. The Zoe Report identifies it as Cetaphil Gentle Skin Cleanser. During pregnancy she used the olive-based brand Oliveda.

What moisturizer does Gigi Hadid use?

In that 2021 video her thicker winter moisturizer was Dr. Jart+ Ceramidin Cream (shown on screen), followed by a few drops of Odacité’s Mo+P serum concentrate patted on top. Her routine may have changed since then.

Is there a cheaper dupe for Dr. Jart+ Ceramidin Cream?

CeraVe Moisturizing Cream ($14.99 vs $52) is a reasonable alternative. Both are rich creams built around ceramides, though the textures and full formulas differ.

Is Gigi Hadid paid to promote these skincare brands?

We found no disclosed ambassadorship or ownership tie between her and Cetaphil, Dr. Jart+, Odacité, Oliveda, Lanolips or St. Ives in the sources we checked. She doesn’t have her own skincare brand.

How much does Gigi Hadid’s skincare routine cost?

About $125 at full US price for the four products in her 2021 routine. A dupe version costs about $52.

Does Gigi Hadid really put toothpaste on pimples?

She said so in the 2021 video. Toothpaste isn’t formulated for skin and may irritate it. Ask a dermatologist about spot treatments instead.

Sources

1. Vogue (YouTube) — Gigi Hadid’s Guide to Post-Pregnancy Skin Care and Contouring | Beauty Secrets (Feb 2021) — primary source video; we rewatched it Oct 30, 2026 (lip balm, Ceramidin tube on screen, Odacité after moisturizer, Cetaphil, St. Ives, toothpaste)
2. The Zoe Report — Gigi Hadid’s skin care routine (Feb 6, 2021) — product names: Cetaphil Gentle Skin Cleanser, St. Ives, Oliveda, Ceramidin, Odacité Mo+P, Lano balm
3. Refinery29 — Gigi Hadid’s post-pregnancy skin routine (Feb 5, 2021) — Ceramidin, Odacité Mo+P, St. Ives in high school, Cetaphil, toothpaste
4. Hypebae — Gigi Hadid Beauty Secrets (Feb 5, 2021) — Ceramidin + Odacité Mo+P
5. Nylon — Gigi Hadid’s pregnancy beauty products (Feb 8, 2021) — Oliveda during pregnancy, return to Cetaphil, lip balm first, video link
6. Lanolips — 101 Ointments (checked Oct 2026) — Strawberry Multi-Balm price
7. Target — Cetaphil Gentle Skin Cleanser (checked Oct 30, 2026) — $3.19–$13.99 by size
8. Target — St. Ives Apricot Face Exfoliant 6 fl oz (checked Oct 30, 2026) — $4.99
9. St. Ives — Apricot Face Scrub (checked Oct 2026) — walnut shell and apricot ingredients
10. Olive Tree People US — Oliveda collection (checked Oct 2026) — F38 price
11. Sephora — Dr. Jart+ Ceramidin Skin Barrier Moisturizing Cream (checked Oct 30, 2026) — $52 regular, $44.46 sale; five ceramides + panthenol
12. Refinery29 Shop — Odacité Mo+P listing (checked Oct 2026) — last US price $46 via Odacité
13. Comptoir 102 — Odacité Mo+P (checked Oct 2026) — 5 ml size, moringa, sold-out status
14. Odacité — official shop (checked Oct 30, 2026) — Mo+P page redirects here; product no longer listed
15. CeraVe — Moisturizing Cream (checked Oct 2026) — price, ceramides, hyaluronic acid
16. The Ordinary — 100% Plant-Derived Squalane (checked Oct 2026) — price, description
17. Vitacost — Lansinoh Lanolin 1.41 oz (checked Oct 2026) — price, 100% lanolin ingredient

Last updated: October 30, 2026. Prices and availability change; check the retailer before you buy.